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February 22nd. 2009

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

It's official: this is "cheating & fraud"

We recently received some letters anonymously in the mail, from former LR top management, confirming what we have said all along. After this, LR/Apax hos zero credibility in the MLM market (not that they had much left anyway...)

LR manager Thomas Heursen's "pension-plan" (pdf)

About LR/Apax management 1 (pdf)

About LR/Apax management 2 (pdf)


February 22nd. 2009

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

Long overdue update...

Apax/LR Health & Beauty Systems lost every argument against Irene Furre in the District Court. Unfortunately, we didn't have time to argue the financial matters of the case, since Apax/LR's lawyer needed to fly his private helicopter to his mountain cabin before dawn...

The appeals case comes up in Appeals Court March 12-13 in Oslo, Norway, only a few days after Jürgen Liebig goes to court against Apax/LR in Germany for the same reasons...

The largest, most succesful LR-distributor ever, was brutally kicked out on the very day of his 20th anniversary as LR-distributor, November 20th. 2008.
(he signed on as a distributor Nov 20th. 1988)

Also, a small publishing company is interested in publishing my book about this bizarre story about Apax Partners, including murder threats, dead animals in the mail, children kept home from school and kindergarten, crushed car windows, pointless claims to the United Nations Intellectual Property organ, and above all incredibly incompetent management (and management selection...)

Martin Halusa received a four page document in January 2007. I am pretty satisfied with my predictions so far. This document also outlines the context for the book.

"How to Ruin a Success Story" can be downloaded here.

To date, the two sites monitoring this case has now had more than 400.000 hits, with 56 countries, US government, US military, United Nations, Norwegian government visiting among many unidentified.

March 3rd. 2008

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

Case goes to court March 14th.

After months of legal mumbo jumbo from Apax-owned LR Health & Beauty Systems' lawyer, we are finally set to appear in court to let the Norwegian legal system have their say.


Feb 1st. 2008

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

Apax Partners scores two:
1) My company goes bankrupt
2) Web goes down (for a while)

I guess Apax Partners has made progress. In December 2007, my company went bankrupt due to the broken agreements by LR Health & Beauty Systems. Although I am surviving this, it's still sad when corporate bullying prevails.

Due to unpaid bills, this web page also went down for a while. However, with help from friends, we are now up and running again and ready to fight back.

See you in court March 14th.


May 20th. 2007

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

Dagbladet, Norway's second largest newspaper, covers the story of Apax & LR

On Sunday the 20th. of May, Norway's second largest newspaper devoted the front page to the unbelievable story of how Irene Furre  has been treated by LR & Apax.

This is the first article in a series that will expose how Apax runs LR purely for profits, while crushing anyone trying to protest this change of strategy of the previous entrepreneurial company.

As the attention to this story grows, more Scandinavian newspapers will likely cover the story, hopefully from a more scrutinizing financial perspective.

Read the english translation here: html - pdf.

Pictures of the article: first page, page 4-5, the article.


May 2007

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

Call for investigation in murder-threat case

The new CEO of LR Health & Beauty Systems', Dr. Jens Abend, promised all the help he could give after Mrs. Irene Furre received a death-threat. We are grateful for this, and have given him all available info regarding the package with the dead animal.

It's been three weeks, and we still haven't gotten any feedback.

Although we do not suspect anyone at LR or Apax, we really think any suspicison should be ruled out completely. If nothing is done about by the company or the owners, it will seem as the situation at hand is swept under the carpet.


April 2007

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

Apax looses WIPO case

On Friday April 19, The World Intellectual Property Organization decided that Apax Partners cannot deny us the right to free speech. This domain, will not be closed down.


April 2007

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

Part in case receives death threat

On Monday April 16, Mrs. Irene Furre (my mother and part in this case against LR Health & Beauty Systems) received a package from Düsseldorf containing a dead animal.

Norwegian Police (who opened the package) immediately urged her to file a report of death-threat. We were also told to take immediate precautions regarding children and grandchildren.

The Norwegian Postalsystem is supporting the investigation.

Although we do not think Apax Partners or LR Health & Beauty Systems are behind this hideous attack on our private lives, we urge Apax to take owner-responsibility and end this struggle with a fair deal: We spent a total of 20 years building the Norwegian and Swedish market. That has to be worth something?


February 2007

By Finno Furre
(former distributor of Apax Partners controlled LR Health & Beauty Systems)

Is it really fair to rename Apax Partners into Apax Pirates?

It seems Apax Partners has been phenomenally successful the past 30 years, and you hardly make it that far or that long as a pirate.

But even the sun has it's spots—and so does Apax Partners.

About two years ago (fall 2004), Apax Partners invested in LR International and renamed it LR Health & Beauty Systems.

LR International had 18 years of continuous growth (mostly double digit) behind it. For instance, between 2002 and 2005 it more than doubled it's turnover in the 20+ countries it operated.

Maybe this was the real reason for buying LR International: it had real growth potential, and spotting and growing potential is what Apax is about.

Apax hired a new CEO, Nigel Mould, who came from the direct sales industry, and therefore—apparently—had the right qualifications.

Today, after two years of Mr. Mould as "chief pirate", the growth curve is broken, and the distributors are so dissatisfied with Mr. Mould's management style and failing strategies, that just last week (15th. of Feb.) 50 of the best distributors of LR Sweden jumped ship and cancelled their contracts, effective immediately.

This is devastating to LR Sweden, and more or less brings about a total collapse, at least in the longer run.

In Norway, 50% of the Top 10 distributors are considering quiting themselves, after Mr. Mould's cancellation of the largest Norwegian distributor's contract. This woman had brought in 30.000 distributors and around Euro 50.000.000 during her 11 years as one of the best distributors in Scandinavia. She was also the spokesperson for all the leading distributors complaints regarding the past two years of incompetent management and failing strategies, both at CEO level and local level. It seems this is the real reason Nigel Mould wanted to get rid of her: she exposed his incompetence.

However, incompetence as such does not qualify for the label "pirate".

Lowering the distributors share of the turnover, on the other hand, does. This has happened at least twice since Apax took over. Whether this was part of the plan all the time, or just a vain attempt to regain losses, we can only speculate. But the results are clear: the sales from January 2007 gave the lowest payout ever for the distributors.

Piracy? In our book, yes. Bad management? Definitely! This management paradigm belongs to the previous millennium.

It seems Apax is of the same opinion: In June last year, it hired a new Chief Sales Officer, a McKinsey consultant, who spent six months analysing LR before he joined. His reason for joining was that he saw a huge potential: he had rarely seen so much fear among employees of a company. The same CSO also confirmed the broken sales trend, ocurring after the entrance of CEO Nigel Mould.

Since October, a legal conflict over the situation has risen in Scandinavia (for more info:

Also, since that time, Apax Partners have been informed about the situation, and have as of today done nothing to deal with it constructively, thereby increasing the Scandinavian distributors feeling of being robbed by a gigantic and greedy global investment fund.

That feels like piracy.


Please stay tuned for updates, as the case grows.






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